BCG Energy Practice Area
Energy Industry | Recruiting & Communications | Art Direction | CGI Animation | FilmTHE CONCEPT: Energy is an intangible force that transforms life and is constantly transforming itself. Let’s make it tangible and see the future of Energy take shape.
The BCG Energy Practice Area is shaping the future of energy worldwide. Through a visual metaphor, we will see how the world of energy morphs, evolves, and transforms before us. We will see the emergence of newly powered communities, efficient refineries, and wind turbines and algae biofuel. At the same time, the animation will transform into everyday objects essential to our humanity.
This film is a three dimensional visualization of the Energy Practice Area’s transformative power to help advance the energy transition beyond all expectations.
Light the Way to Net Zero and Beyond
This film and creative concept led to the launch of the Practice Area’s Purpose; “Light the Way to Net Zero and Beyond.” Following the launch, the film and creative assets have been used across social media platforms and as a marketing tool for recruiting innovative and new talent into the Energy Practice Area.
