Sysco Purpose
Strategy | Design | Art Direction | Film | Branding | Internal Communications & MarketingFrom delivering goods to delivering good.
The restaurant industry’s upheaval led a key supplier to lean on its “why.”
Even while recognized as a global organization providing food to restaurants, schools, hospitals, and more, Sysco felt what they did for customers was more important than just the food they delivered. To convey this idea, Sysco wanted both their employees and clients to understand their purpose more clearly. BCG BrightHouse was asked to help communicate the meaning of the organization’s purpose so that everyone could see how Sysco was Connecting the World to Share Food and Care for One Another.
The “Seat at the Table” film series captured Sysco’s timeless reason for existing and how it serves humanity’s need for connection.
To reinforce the Purpose, we designed an internal brand identity and communications system reflective of the diversity of food, culture, and employees in the Sysco World.
TASTE THE WORLD.
To help employees engage with Sysco’s purpose, we created a set of helpful tools that included playful food animations for warehouses, engagement workshops, and daily reminders.
Sysco rolled out a purpose-driven communications strategy across the organization and beyond.
Sysco leveraged a long-term messaging guide and template as well as an everyday communications guide that reinforced the language of their purpose following launch.
