United Way of Greater Houston
Community Impact | Marketing & Communications | Art Direction | Brand Activation | FilmA NEW WAY TO TELL STORIES.
United Way of Greater Houston answers more than a million calls for help each year. The problem is that people don’t fully understand all that they do. They needed to tell their story.
This 100 year-old organization needed something new. So, we built an interactive icon of a blue telephone that powerfully engaged consumers, tugged at their heart, and asked for their help. Then we brought it all over Houston and invited people to answer the call.
The narrative worked hard to explain what the United Way does, and it gave them language to use on the website, with donors, in brochures and more.
We Told Their Story.
A Continuing Campaign
The phone has evolved into a central icon in their marketing efforts. United Way uses it at events to create impact, they bring it to offices when asking for donations, and they hand out blue phone branded giveaways at events. The stories on the phone can be added to and built upon, continuing to tell their ever-evolving story.