Climate Advocacy LAB
Creative Direction | Marketing Campaign | Branding | Environmental DesignTHE CONCEPT: In a world warming up, where do we draw the line?
The process of addressing a shifting climate is not a straight line; it winds and twists, bent by challenges and moments of frustration. But the Climate Advocacy LAB exists to assist its members in navigating this complexity with support and resources. The LAB's brand and marketing campaign reflects its working design: simple, direct, and always progressive.
We then created a marketing campaign to launch the new identity system for Climate Advocacy LAB, generate greater awareness and attract new members.
Draw the Line
